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How much money are you willing to spend on a dress? |
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$100-below
$100-$200 $200-$300 $300-$400 $400 and up |
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How do you decide where to shop? |
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Friends
Reputation Word of mouth Advertisments Parents Other |
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Does it matter if it is on sale? |
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Yes No |
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When do you begin shopping for Prom dresses? |
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July-August
October-December January-March April-May |
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When do you make a purchase decision? |
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First time shopping
Second Third Fourth or more |
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What radio station do you most frequently listen to? |
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104.5
102.5 103.3 98.1 107.9 106.3 |
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What form of advertising attracks you the most? |
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Radio
Television Billboard Newspaper Magizine Mailing Ads |
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What internet site do you use the most? |
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Myspace
You Tube Other |
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Would you rather order a dress online? |
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Yes No |
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Would you like to buy all your Prom things online? |
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Yes No |
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Have you ever shopped at Miss Priss? |
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Yes No |
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What stores do you usually buy your Prom dress from? |